Secret to her success: NWSL commissioner guiding league through pandemic

lisa-baird

Just five months into her tenure, National Women’s Soccer League commissioner Lisa Baird navigated a return to sport during a pandemic, negotiated a landmark broadcast deal, secured big-name sponsors and announced a flashy new expansion team in Los Angeles. Now just imagine what she can do for the league in a regular year.



from CBC | Soccer News https://ift.tt/3hydAaa

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